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ActiveConversion has built-in demand generation capability that will help generate interest in your products. Our integratiion with most email marketing platforms can create and deliver high volume emails to your email list - without re-training or changing your existing email marketing. With our email intelligence capability, you can identify real prospect interest - from the email or even later when the prospect visits on their own.
B2B Marketing automation isn't complete unless it can automatically deliver a qualified directly to the account manager responsible for that prospect. ActiveConversion can score leads, based on the criteria you set, and route the lead to your Salesforce.com account or CRM if you want.
And true business to business marketing automation incorporates ALL your marketing efforts - not just email. Create direct mail or webinar campaigns, and have the leads scored and routed the same way.
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