ActiveConversion Press Release

February 1, 2008

Contact:
Claudia Moore, Material Insight Marketing (403) 242-5305

ActiveConversion Updated Dashboard and User Interface. Also Jigsaw Data Corporation relationship extended with ActiveConversion.

Calgary, Canada [February 1, 2008] - ActiveConversion today announced the update of its flagship product, along with an extension of it’s strategic relationship with Jigsaw Corporation.

The company announced an extension of its relationship with Jigsaw Corporation to provide up to date business to business contact lists via ActiveConversion.  "We are one of the only providers in Canada for this capability and one of few in North America, to have been granted this capability." said Fred Yee, President of ActiveConversion. "It means that our customers will have access to 7 million of the most up to date contact info to drive their B2B demand generation efforts".  ActiveConversion will integrate this data into application that B2B marketers use most such as email and direct mail.

The product upgrade to ActiveConversion will allow users to more easily use and extend the use of the system to automate marketing measurement and reporting. The updated user interface was designed to make it easier for new users to start using ActiveConversion, and for existing users to more intuitively configure the many demand generation and marketing measurement features.

Visit ww.ActiveConversion.com for more information, and to get a free trial.

About ActiveConversion:

ActiveConversion is the emerging technology leader in total marketing measurement (TMM) and demand generation. We help companies manage marketing ROI on multiple marketing campaigns and know which leads are sales-ready.ActiveConversion helps over 100 users make intelligent sales and marketing decisions every day. We are a proud partner of Salesforce.com, Jigsaw, Google and many other industry leaders. For more information, please visit www.ActiveConversion.com or call 1-877-872-2764.

ActiveConversion was recently nominated by Deloitte for their 2007 Fast 50 Tech Companies-to-Watch category.