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An automated marketing system is not complete without the ability to measure the return on investment. By coding the source of an ad, direct mail piece, search ad or email, you can see what campaign directed the visitor to the website. Visitors can be easily tracked when the visitors click through, telling you not only which ads created a response, but creating a progressive profile of your lead.
A company can easily see which marketing activity produces tangible return on investment and invest accordingly. Many conversions take place off line with phone calls and this can be measured by tracking the Contact Us or download page, as a 'success' page. No need to switch between ActiveConversion and Google Analytics.
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